The Intrinsic Value of Our Club
Let me start this article by saying that I am wanting to spark debate – I am wanting each of you to think and be engaged. These views are my own, are neither right nor wrong, but express my belief in what can be, should be or will be in the future. If you disagree, great – express it, if you agree, fantastic – express that as well. At least then I will know that you (a) read this and (b) are actually alive!
Back in December 2011 the club had a fantastic guest speaker – Phil Preston – who spoke to us on the concepts of Organisational value and the shift that has been occurring over the past 3 or 4 decades in the manner with which value is measured and reported in many Organisations.
As a follow-on from this, how many of us have thought through what this actually means and related it to the Rotary Club of Wollongong? Would I be correct in guessing that I am the only one (someone prove me wrong here – please?)??
So where is all of this going? One of the goals that I have set for this year is the development of a Corporate Partners program for the club – firstly as a membership extension program and secondly to expose as many good corporate citizens to the work of Rotary – to do this well, we need to be in a position to EXPRESS as succinctly as possible what it is that we (a) do, (b) how does this contribution make a difference and (c) what is the VALUE of this is to the community.
At this point in time if I asked each of you to answer the above in 25 words or less you would (a) struggle and (b) need around an hour to think of the answer. This is not where we need to be – each of us must be able to express the value of Rotary as an International Organisation as well as the value of OUR CLUB in less than 15 seconds AND MAKE IT COUNT. Once we can do that our membership will expand to the point where we are turning away “talent”!
Let me give you a couple of examples that I have recently heard and used when asked what is it “we” do…
“Rotary is a support system for Great Ideas – you bring the ideas, we bring the global network and together we can achieve anything”
OR…
“Rotarians are a group of professional, business and community leaders who connect great ideas with the resources needed to make them happen”
Consider the value that OUR CLUB has delivered to Wollongong in one single project over many years – what would be the COST of developing (from scratch) Mt Keira Summit Park today? What VALUE do our relatively small efforts each year bring in terms of exposure of Wollongong to the rest of the world? Truly, we do enable great things and deliver enormous value to our communities – we just need to quantify and express this!








